What information is collected about you? How do we use it?
We take the utmost care to ensure that the personal information we obtain from you is not used in a way that you may be unaware of or not agreeable to. You may wish to submit an information request about Western Village, participate in one of our promotions, make a purchase or reservation through our Site, or subscribe to our e-mail or postal mailing lists. In response, we may ask for information such as your name, address, phone number, email address, date of birth, gender, age, or credit card information, as applicable. In the event you opt to provide us with this information, we will only use it for the purpose for which it was provided or the purpose specified on the information gathering form. We may also collect geolocation information as provided by your phone or other mobile device to the extent that you allow this option on your mobile device. If you access our Platform through a mobile device, you may adjust the settings on your mobile device to allow or prevent the sharing of location information. For example, you can disable “Location” (or “Location Services” on IOS-based devices) on your mobile device to prevent sharing your location information with Political Social Media, or only disable “Bluetooth” to prevent the sharing of information collected via nearby Bluetooth proximity beacons. Please note that if you disable the sharing of location information, you may be unable to access some features of our Platform that are designed for mobile devices.
We also may collect Non-Personal Information. To the extent we are able to do so, we may link your Non-Personal Information with your Personal information. We may also link information collected online with information we collect offline or that is collected online by third parties.
Information collected on the Site may be used to:
- Plan and purchase Western Village accommodations or tickets
- Enter your email in our promotions or sweepstakes
- Send marketing communications or surveys to you
- Respond to your questions or suggestions
- Improve the quality of your visit to our Site
- Customize content and layout of the Site to each individual user
Most forms will provide an opt-out option to allow you to choose not to participate in Western Village lists and future online marketing. In deciding whether or not to join such lists, please note that they are only used for Western Village purposes or in joint promotions with a Western Village partner. We do not sell, rent or share any of your personal information with any other party, nor use it for unapproved commercial purposes. However, in connection with poker tournaments, we may share the information set forth on the entry form with our partners and co-sponsors. Furthermore, on occasion, we may provide your personal information to service providers or contractors to perform functions on our behalf, such as, but not limited to, companies or individuals hired to deliver Western Village’s promotional materials via e-mail and direct mail, promote Western Village’s social media presence and activities, to develop, enhance, market or provide any of Western Village’s services, to process credit card payments and to assist Western Village with sending communications and performing other marketing and support functions. You may request to be removed from our lists at any time. All emails distributed to our lists will contain easy, online access to unsubscribe.
Through the Site, Western Village may make available areas that allow for user interaction, including blogs, forums, bulletin board services, chat areas, or other message and communications features. Some of these forums may require registration. Please remember that any information that is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information.
For the safety, security, and surveillance purposes, Western Village may collect and use biometric information primarily in the form of facial recognition information or a biometric identifier through the use of facial recognition technology. Cameras installed throughout the Western Village public areas and entrances and exits at the Western Village.
Facial recognition is a technology that uses computer-generated filters to transform face images into numerical expressions that can be compared to determine their similarity. The process involves several steps: Face detection: The camera detects and locates the image of a face, either alone or in a crowd. Face analysis: The image of the face is captured and analyzed.
Converting and matching: The face analysis results are converted into a unique code or faceprint, which is then compared to a database of stored faceprints to find a match. This technology is used by Western Village for the safety and security of our guests, our employees, our property and in cooperation with law enforcement and gaming regulators.
NO BIOMETRIC INFORMATION IS COLLECTED WHEN YOU USE WESTERN VILLAGE'S SITE. BIOMETRIC INFORMATION MAY BE COLLECTED AND STORED WHILE YOU ARE VISITNG THE Western Village.
Permission for Use
Western Village may collect, store and share biometric information that is collected while you are inside the Western Village public areas. The Western Village has signage in its public areas that provide notice that biometric information may be collected, stored and shared for your safety and security. By entering the Western Village public areas, Western Village will presume you have consented to the collection, storage and sharing of biometric information for safety, security and surveillance purposes only.
If you decide to make an online reservation at the Site, you will be linked to a reservation interface and third party booking engine (“Booking Engine Vendor”) currently provided by LMS, a leading Property Management System and online reservation systems vendor. While it appears to be part of our Site, the reservation functionality is in fact provided by a third party Booking Engine Vendor. We understand that security remains the primary concern of online consumers and have chosen the Booking Engine Vendor carefully. The Booking Engine Vendor has implemented comprehensive security programs, and:
- Has either a VeriSign Secure Server ID, or
- All information sent to the Site, if in an SSL session, is encrypted, protecting against disclosure to third parties.
Protecting your information
We would like our Site visitors to feel confident about using the Site to plan and purchase their accommodations, so Western Village is committed to protecting the information we collect. Western Village has implemented a privacy and security program to keep information that is stored in our systems protected from unauthorized access, and Western Village will comply with all applicable local, state, and federal laws concerning privacy and security of personally identifiable information.
Our Site is hosted in a secure environment. The Site servers/systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal information during the reservation process, or during a customer email sign-up, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission. After you have submitted your information online to Western Village, we recommend that you end your browser session before leaving your computer. In spite of these protections, Western Village cannot guarantee the security of any data submitted over the Internet.
Withdrawing Consent to Use
Use of Aggregated Data
Western Village is interested in improving the Site and may develop and offer new features and services. We monitor aggregated data regarding use of the Site for marketing purposes and to study, improve and promote use of the Site. In connection with such purposes, Western Village may share aggregated data with third parties collectively and in an anonymous way. Disclosure of aggregated data does not reveal personal information about individual Site users in any way that identifies who they are or how to contact them.
Western Village has three exceptions to these limits on use of personal information:
(1) Western Village may monitor and, when we believe in good faith that disclosure is required, disclose information to protect the security, property, assets and/or rights of Western Village from unauthorized use, or misuse, of the Site or anything found at the Site.
(2) Western Village may disclose information when we reasonably believe we are required to do so by law, or in connection with a subpoena or government request; however, only to the extent necessary and in a manner that seeks to maintain the privacy of the individual.
(3) Western Village may transfer data in the event of the sale of the entire company or a majority of its assets, or in a merger or acquisition of the company.
To enable features at the Site, Western Village may assign one or more "cookies" to your Internet browser. Cookies, among other things, speed navigation through our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of any user.
Sweepstakes, Trivia Games, and Surveys
From time to time, the Site may conduct sweepstakes, trivia games, or surveys. If you choose to participate, we use your response to select sweepstakes winners, to come up with the game or survey results and, sometimes, to publish those results in aggregate on the Site. Except where necessary to run a sweepstakes, we will never permanently record or report any response you give on its own or connect it to your name or address. We will hold these responses only as anonymous statistics. We will never sell or rent such information to any third parties.
Links Provided To Other Sites
Western Village may provide links to a number of other web sites that we believe might offer you useful information and services. However, those sites may not follow the same privacy policies as Western Village. Therefore, we are not responsible for the privacy policies or the actions of any third parties, including without limitation, any web site owners whose sites may be reached through this Site, nor can we control the activities of those web sites. We urge you to contact the relevant parties controlling these sites or accessing their on-line policies for the relevant information about their data collection practices before submitting any personal information or other sensitive data.
Accounts; Password and PIN Security
Western Village may allow Site users to select a password and account designation to access his or her online player’s club account. You are responsible for maintaining the confidentiality of your password and account, and are fully responsible for all activities that occur under your password and account. You agree to: (i) notify Western Village immediately of any unauthorized use of your password or account or any breach of security, and (ii) ensure that you fully exit from your account at the end of each session. You further agree not to use anyone else's password on the Site. Western Village cannot and will not be liable for any loss or damage arising from your failure to comply with this provision. Your PIN associated with your player’s club account is only known to you and is stored in encrypted format. If you forget or lose access to your PIN, you will need to appear in person at the Rewards Center and request for your PIN to be reset. If you forget or lose access to your online player’s club password, you can reset it online at https://www.wvsparks.com/gaming/passport-rewards/my-passport-rewards/.
Western Village does not knowingly solicit or collect personal information on the Site from children under the age of 13 without prior verifiable parental consent. If Western Village learns that, despite these measures, a child under the age of 13 has submitted personally identifiable information to Western Village through the Site, it will take reasonable measures to delete such information from its records and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required by law). Western Village’s online player’s club is restricted to users over the age of 21.
Do Not Track
Your browser and other mechanisms may permit you to send do-not-track signals or other similar signals to express your preferences regarding online tracking. However, because there is not yet a defined response to do-not-track requests, our Site does not respond to your browser’s do-not-track request. As noted above, third parties, such as our advertising partners, may collect data that relates to you. We cannot control third parties’ responses to do-not-track signals or other such mechanisms. Third parties’ use of data relating to you and responsiveness to do-not-track signals is governed by their respective privacy policies.
California Privacy Rights
If you are a California resident, you have the right to request information from us regarding the manner in which Western Village shares certain categories of personal information with third parties for their direct marketing purposes, in addition to the rights set forth above. Under California law, you have the right to send us a request at the designated address listed below to receive the following information:
Policy Modifications & Contacting Western Village
Last Updated: August 2023